Segmenting, timing and writing emails that get opened, using the CRM many growing businesses already have.
Email is still one of the best-returning marketing channels, but only when messages feel relevant. Zoho CRM gives you what you need to send the right email to the right person.
Segment before you send
Split your list by what people did, not just who they are: new enquiries, recent customers, and people who haven't bought in a while each need a different message.
A simple three-email journey
- Welcome: thank them and set expectations
- Value: share a useful tip, guide or offer
- Nudge: a clear, single call to action
Measure and improve
Track opens, clicks and replies for each segment. Test one change at a time, such as the subject line or send time, and keep what works.
Write every email as if it's going to one person, because it is.