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SEO basics every small business website needs

By Digital Marketing team · · 7 min read

Seven practical fixes that help the right customers find you on Google, without jargon or expensive tools.

You don't need a huge budget to show up on Google. Most small business sites are held back by a handful of basics that are quick to fix once you know where to look.

The seven basics

  • One clear page per service, each with its own title and description
  • Headings that match what customers actually search for
  • Fast loading, especially on mobile
  • A Google Business Profile with accurate hours, photos and reviews
  • Consistent name, address and phone number everywhere online
  • Helpful content that answers real customer questions
  • Google Analytics and Search Console set up, so you can see what's working

Measure before you spend

Before paying for ads or new content, check which pages already bring visitors and which searches you almost rank for. Small improvements to those pages often beat starting from scratch.

Good SEO is mostly good communication: say clearly what you do, for whom, and where.

Where we come in

We audit your site, fix the technical issues and set up tracking, then build a simple monthly plan that fits your budget.

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